John Cochran Joins Hollandia Produce as CEO
December 15, 2016
Hollandia Produce, L.P. (“Hollandia” or the “Company”), a portfolio company of Mosaic Capital Partners, LLC (“Mosaic”), has named John Cochran as its new Chief Executive Officer effective November 14, 2016.
Cochran’s experience as a CEO of high-growth CPG businesses will serve as a springboard for Hollandia as it plans to accelerate growth in 2017. He previously served as CEO of Ole Smoky Distillery and Pabst Brewing Company. In addition to his time as Vice President of Strategy at Roll International (now The Wonderful Companies), Cochran also held the positions of President and COO at FIJI Water.
“I am very excited for the opportunity to work with the Hollandia Produce family,” said Cochran. “They have done an amazing job growing the hydroponic lettuce market to what it is today. Our plans for the future are very exciting, and we look forward to partnering with our customers as the category captain for living greens.”
Cochran will assume his new leadership role in place of Hollandia’s founder and long-time CEO Pete Overgaag, who will continue with the Company as Executive Vice President of Innovation and Corporate Strategy. Mosaic Principal and Hollandia Board Member Ian Mohler spoke of the hire saying, “Pete built Hollandia into the leading hydroponic lettuce company, and we are excited about adding an individual with John’s track record to an amazing team as we focus on growing the Company.”
This change in leadership comes as the Company celebrates one year of being 100% employee-owned through an Employee Stock Ownership Plan (“ESOP”).
About Hollandia Produce, L.P.
Hollandia Produce (the “Company”) is an employee-owned hydroponic greenhouse producer of branded rooted vegetables, specializing in butter lettuce, watercress, baby romaine and a variety of organic lettuces. The Company sells its branded and private-label products to retail, wholesale, and foodservice customers primarily in the Western United States where it is the market leader. In 2015, the Company celebrated 45 years in business.
About Mosaic Capital Partners, LLC
Mosaic Capital Partners, LLC (“Mosaic”) is a private investment firm providing mezzanine debt and equity to privately held lower middle market companies looking to drive value and growth. Based in Charlotte, NC, Mosaic employs traditional private equity buyout strategies while also applying the partners’ unique expertise in Employee Stock Ownership Plans. Mosaic aims to help business owners achieve liquidity, wealth transfer and ownership transition goals by offering capital and strategic guidance.
Contact for Hollandia Produce, L.P.:
Chief Administrative Officer
Hollandia Produce, L.P.
1545 Santa Monica Rd.
Carpinteria, CA 93013
Contact for Mosaic Capital Partners, LLC:
Mosaic Capital Partners
101 S. Tryon Street, Suite 2620
Charlotte, NC 28280